Creating memorable marketplaces and
powerful sales channels through experience-driven
Why eCommerce website design matters
Creating custom experiences is key to winning customers’ hearts – and seizing market share. When the right products, design, features, and branding come together, users have more excuses to stick around – and more reasons to buy.
We’ve been designing high-performing websites for over 17 years, and eCommerce sites are at the core of our expertise. We’re focused on creating strategic, compelling designs that deliver unique experiences, driving purchases and bringing users back again and again.
What’s important in eCommerce website design
When you commit to working with a team on digital strategy, you want to be confident they know what they’re doing. In our years developing strategies, we understand what clients need from a strategic team:
Engagement. Curiosity is the mark of a strong strategic partnership – your strategy team should show a deep interest in your business and your customers from day one.
Ingenuity. Your strategists shouldn’t be afraid to apply past experience – that’s part of their value – but they should demonstrate the ability to meet unique problems with truly unique solutions.
Actionable Thinking. Your team should make a point to follow “This is what we can do…” with “…and this is how we do it.” Good strategists are always weighing risk and reward, gauging what’s feasible and what isn’t.
Please don’t leave us (we have so much more to give…)
Explore our catalogue of results achieved,
challenges solved, and clients satisfied.
Our eCommerce website design process
Polished and tested for nearly two decades, our process incorporates extensive user research, strategic insight, and experience-driven design to create websites that engage users and deliver business results.
Plotting the course for success
It takes a team to build a strategy. So once our research is completed, an experienced website strategist pulls together experts from multiple disciplines to gather insights and set strategic direction.
Once we’ve identified the way forward, we present our findings and recommendations to your team, and lay out the next steps for designing your eCommerce website.
Building your storefront’s foundation
Our UX team takes learnings from our strategy to create a sitemap, which is a blueprint for the site’s structure and hierarchy. At the same time, our team puts together a list of technical requirements and specifications for the site to ensure it performs as intended once it’s developed.
With the structure in place, the UX team creates wireframes that show page layout and interactions, ensuring that every scroll and click turns into a positive and cohesive experience.
Creating experiences that convert
Design is where the experience truly takes shape. Starting with an exploratory session, we work collaboratively with your team to define the website’s visual style.
Working from the wireframes, a designer brings our strategic concepts to life by crafting full-color mockups of key site pages for desktop, mobile, and tablet.
eCommerce Website Development
Making your new marketplace
If we’re developing your eCommerce site, this is when our team turns form into functionality, breathing life into our designs and adding the features that ensure optimal performance. [link to eCommerce Development]
If you have your own development team ready to execute, we hand off spec docs and visual guides to streamline the dev process.
Testing + Launch
Ensuring everything works perfectly
As part of development, we provide QA and testing to ensure your eCommerce website is fully functional. Running tests on over 100 checkpoints lets us check your site’s performance, reliability, and security and confirm it meets benchmarks. At that point, we’re ready to launch.